About
Luma by Laura is a family-run cosmetics brand. My sister Mercedes and I started it together several years ago, with one goal: simple, well-made cosmetics that help you feel good about the way you look.
What the name means
Luma comes from ilLUMAnate, because we want to help every customer illuminate their beauty.
Laura is not a person. It is a symbol. The name comes from the Latin word laurus, the bay laurel plant, which the Romans used as a symbol of honor. It is our honor to help you illuminate your beauty.
What we make
Our line is built around three products:
- Luma Lift: our instant eye lift cream, made with peptides and hyaluronic acid for skin around the eyes that looks smoother, firmer and more rested.
- Luma Lash: an eyelash and brow conditioning serum for a longer, fuller look.
- Luma Lips: a plumping lip gloss with hyaluronic acid and vitamin E for a glossy, fuller-looking finish.
How we make our products
We partnered with a cosmetic manufacturer in the United States to make our formulas. Since then we have worked with our chemist to refine them, using feedback from our customers. We welcome your feedback and we are always working to improve our products.
Meet Michael
Michael is the face of Luma by Laura and writes the guides on our blog. Read more about Michael.
Say hello
Questions about a product or an order? Use our contact form and we will get back to you.