California Privacy Rights

California

If you reside in the State of California, this Privacy Notice for California Residents supplements the information above regarding the collection, use, disclosure, and sale of your personal information and your rights regarding that information.

We adopt this notice to comply with California law, including the California Consumer Privacy Act of 2018 (Cal. Civ. Code 1798.100 et seq.) ("CCPA") and the regulations enacted by the Office of the Attorney General of California in connection with the CCPA. The CCPA gives California Residents the right to know what personally identifiable information is collected about them, and how it will be used, disclosed, and sold. The CCPA also gives California Residents the right to request access to and deletion of their personal information and the right to request that their personal information not be sold.

We collect information from you when you interact with us online (such as through our Site, as defined above) or offline (such as through our retail locations or over the phone). The information we collect from you will depend on the nature of our interaction, but may include the following categories that we have collected from consumers and disclosed in the preceding twelve (12) months:

CCPA Category CCPA Disclosures
Identifiers: Contact information (such as your name, address, and telephone number); unique identifiers (such as a device identifier and a government-issued ID number); financial information (such as a credit or debit card number); and online identifiers (such as an internet protocol address and a social media channel ID).
Sources From Which Collected We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, https://lumabylaura.com or our social media) or over the phone. We also collect this information from third parties such as financial institutions, payment processors, and social networks.
Purpose of Collection We collect this category of information to identify, better understand, and communicate with you; to create and administer accounts; to process orders, payments, and refunds; to provide, improve, market, and personalize our products and services (including this Site, https://lumabylaura.com) and third-party products and services; for physical security, cybersecurity, incident response, and risk reduction purposes; for legal, record keeping, and compliance purposes; and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control; to Service Providers that provide customer experience management, marketing, fraud prevention and security, financial, product fulfillment, and payment processing services; to third parties who set cookies and tags for third-party marketing and advertising (subject to your right to opt out, as defined below); and to other third parties (such as law enforcement) as required by law.
Legally Protected Demographics: Such as your race, ethnicity, or gender identity.
Sources From Which Collected We collect this category of information from you when you provide it to us or interact with us online (such as through our Site, https://lumabylaura.com, or our social media) or over the phone. We also collect this information from third parties, such as social networks.
Purpose of Collection We collect this category information to improve, market, and personalize our products and services (including this Site, https://lumabylaura.com); for physical security and incident response; for legal, record keeping, and compliance purposes; and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control; to Service Providers that provide fraud prevention and security services; and to other third parties (such as law enforcement) as required by law.
Commercial information: Such as records of the products or services you purchased or considered purchasing.
Sources From Which Collected We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, https://lumabylaura.com, or our social media) or over the phone.
Purpose of Collection We collect this category of information to better understand and communicate with you; to create and administer accounts; to process orders, payments, and refunds; to provide, improve, market, and personalize our products and services (including this Site, https://lumabylaura.com); for physical security, cybersecurity, incident response, and risk reduction purposes; for legal, record keeping, and compliance purposes; and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control; to Service Providers that provide customer experience management, product fulfilment, marketing, and fraud prevention and security services; and to other third parties (such as law enforcement) as required by law.
Biometric information: Such as the geometry of your face.
Sources From Which Collected We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, https://lumabylaura.com, or our social media).
Purpose of Collection We collect this category of information to provide, improve, market, and personalize our products and services (including this Site, as defined above) and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control and to other third parties (such as law enforcement) as required by law.
Internet or other electronic network activity information: Such as your browsing history, search history, and interactions with the Site (as defined above).
Sources From Which Collected We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, https://lumabylaura.com, or our social media). We also collect this information from third parties such as online advertising networks, online data aggregators, and social networks.
Purpose of Collection We collect this category of information to identify, better understand, and communicate with you; to administer accounts; to process orders, payments, and refunds; to provide, improve, market, and personalize our products and services (including this Site, https://lumabylaura.com) and third-party products and services; for physical security, cybersecurity, incident response, and risk reduction purposes; for legal, record keeping, and compliance purposes; and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control; to Service Providers that provide customer experience management, marketing, fraud prevention and security; to third parties who set cookies and tags for third-party marketing and advertising (subject to your right to opt out, as defined below); and to other third parties (such as law enforcement) as required by law.
Geolocation information: Your physical location.
Sources From Which Collected We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media).
Purpose of Collection We collect this category of information to identify, better understand, and communicate with you; to administer accounts; to provide, improve, market, and personalize our products and services (including this Site, https://lumabylaura.com); for physical security, cybersecurity, incident response, and risk reduction purposes; for legal, record keeping, and compliance purposes; and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control; to Service Providers that provide customer experience management, marketing, fraud prevention and security; and to other third parties (such as law enforcement) as required by law.
Sensory information: Audio, electronic, visual, thermal, olfactory, or similar information related to you.
Sources From Which Collected We collect this category of information from you or your device(s) when you provide it to us or interact with us online (such as through our Site, as defined above, or our social media) or offline (such as through a retail location or over the phone).
Purpose of Collection We collect this category of information to identify, better understand, and communicate with you; to provide, improve, and market our products and services (including this Site, https://lumabylaura.com); for physical security, cybersecurity, incident response, and risk reduction purposes; for legal, record keeping, and compliance purposes; and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control; to Service Providers that provide customer experience management and fraud prevention and security; and to other third parties (such as law enforcement) as required by law.
Inferences: Inferences drawn from any of the information identified above.
Sources From Which Collected We draw inferences about you from the information we collect from you or your device(s) when you provide it to us or interact with us online (such as through our Site, https://lumabylaura.com, or our social media) or over the phone. We also draw inferences about you from the information we collect from third parties such as financial institutions, payment processors, and social networks.
Purpose of Collection We draw these inferences to better understand, and communicate with you; to provide, improve, market, and personalize our products and services (including this Site, as defined above); and for other purposes communicated to you at the time of collection.
Parties With Whom Shared We disclose this category of information to related or affiliated companies under our control and to third parties (such as law enforcement) as required by law.

Your Rights Under the CCPA

The CCPA provides you (as a California resident) with specific rights subject to certain limited exceptions:

  • The Right to Know. You have a right under the CCPA to request that we disclose what personal information we collect, use, disclose, and sell. The process for exercising this right is described below under Exercising Your Right to Know and Right to Deletion.
  • The Right to Deletion. You have a right under the CCPA to request deletion of any personal information about you that we have collected from you. The process for exercising this right is described below under Exercising Your Right to Know and Right to Deletion.
  • The Right to Opt Out. You have a right under the CCPA to opt-out of the sale of your personal information. The process for exercising this right is described below under Sale of Information and Your Right to Opt Out.
  • The Right to Non-Discrimination. You have a right under the CCPA not to be discriminated against for the exercise of your other rights. This includes the right not to be denied goods or services, not to be charged different rates for goods or services, and not to receive a different level or quality of goods or services from us for your exercise of your privacy rights under the CCPA.

As noted above, Right to Know and Right to Deletion are subject to certain limited exceptions: we may not be required to provide you access to the specific pieces of information we have collected about you or delete information if we have not been able to verify your identity, and we may not be required to delete information under certain circumstances. For example, we are not required to delete information that is necessary to complete a transaction, to detect security incidents, or for certain other internal purposes.

Exercising Your Right to Know and Right to Deletion

You may exercise your Right to Know and Right to Deletion by emailing us at info@lumabylaura.com

To process your request for access or deletion, we must be able to verify your identity. In order to do so, you must provide the information we request as part of the verification process, such as your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match these data points with data points we currently maintain to verify your identity and your relationship with us.

You can designate an authorized agent to make a request to access or delete your information on your behalf. When you use an authorized agent to submit a request for access or deletion, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

Sale of Information and Your Right to Opt Out

The CCPA requires us to inform you whether we currently use your personal information (or used your personal information during the past twelve (12) months) in a way that would be considered a "sale" (as defined under the CCPA). We engage (and have engaged for the past twelve (12) months) in activity, including the use of third-party cookies and tags, that could be considered the "sale" (as defined in the CCPA) of (a) online identifiers and (b) internet or other electronic network activity information (each as defined in the table above) to marketing companies that support our online marketing efforts as well as to third parties that may have a secondary use of this information.

You may exercise your Right to Opt Out (of the sale of personal information) by emailing us at info@lumabylaura.com

Disclosure of Information

The CCPA requires us to inform you whether we disclose your personal information to other parties. We do disclose your information in certain circumstances to Service Providers and other third parties, as described above, and we have disclosed this information as permitted in the preceding twelve (12) months.

    California's "Shine the Light" Law

    If you are a California resident and an Luma by Laura customer, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties' direct marketing purposes. To request this information, please send an email to legal@lumabylaura.com with 'Request for California Privacy Information' in the subject line and in the body of your message. We will provide the requested information to you via an email response.

    California's "Eraser Button" Law

    If you are a California resident under 18 years old and a registered user of the Site (as defined above), you can request that we remove content or information that you have posted to our website or other online services. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please email us legal@lumabylaura.com

    If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. Luma by Laura does not sell your personal information. However, to request email confirmation that we do not sell your personal information, please send an email to legal@lumabylaura.com with 'Request for Nevada Privacy Information' in the subject line and in the body of your message. We will provide the requested information to you via an email response.

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